Apple introduces iPhone 12 Pro and iPhone 12 Pro Max with 5G

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The best iPhone ever features the powerful A14 Bionic, an all-new design with Ceramic Shield, a professional camera system, a LiDAR scanner and the largest Super Retina XDR display ever on an iPhone

iPhone 12 Pro and iPhone 12 Pro Max give professional users everything they want from their iPhone.

Cupertino, California — Apple today announced iPhone 12 Pro and iPhone 12 Pro Max, introducing a powerful 5G experience and advanced technologies that push the boundaries of innovation for users who want the most out of iPhone. iPhone 12 Pro models feature a new design and edge-to-edge Super Retina XDR displays, the largest ever on iPhone, protected by the all-new Ceramic Shield front cover, which provides the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic chip, the fastest chip in a smartphone, powers impressive computational photography features including the all-new Apple ProRAW for more creative control in photos, and enables the first end-to-end Dolby Vision video experience, up to 60 fps. The reimagined pro camera systems include an expansive Ultra Wide camera, a Telephoto camera with an even longer focal length on iPhone 12 Pro Max, and new Wide cameras to capture beautiful professional-quality images and video in bright and low-light environments. iPhone 12 Pro models also introduce a new LiDAR Scanner for immersive augmented reality (AR) experiences and MagSafe, which offers high-powered wireless charging and an all-new ecosystem of accessories that easily attach to iPhone.

iPhone 12 Pro and iPhone 12 Pro Max will be available in four stainless steel finishes, including graphite, silver, gold, and pacific blue. Pre-orders for iPhone 12 Pro begin Friday, October 16, with availability beginning Friday, October 23. iPhone 12 Pro Max will be available for pre-order Friday, November 6, and in stores beginning Friday, November 13.

“This is a huge leap for iPhone, bringing the best 5G experience in the market and delivering our most advanced technologies to users who want the absolute most from their iPhone,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Each generation of iPhone has changed what we expect from a smartphone, and now with 5G, iPhone 12 Pro provides a new generation of performance. Our tight integration of hardware and software enables incredible computational photography features like the expansion of Night mode to more cameras, and introduces support for HDR video with Dolby Vision. A state-of-the-art LiDAR Scanner means users can experience AR like never before, and also offers benefits to the camera with faster autofocus in low light and the introduction of Night mode portraits. These experiences and so much more make this the best iPhone lineup ever.”

Superior 5G Experience.

Open navigation in the press roomPRESS RELEASE13. October 2020Apple introduces iPhone 12 Pro and iPhone 12 Pro Max with 5Ghttps://nr.apple.com/dE7z5Z8H7iThe best iPhone ever features the powerful A14 Bionic, an all-new design with Ceramic Shield, a professional camera system, a LiDAR scanner and the largest Super Retina XDR display ever on an iPhoneiPhone 12 Pro and iPhone 12 Pro Max iPhone 12 Pro and iPhone 12 Pro Max give professional users everything they want from their iPhone.Cupertino, California – Apple today announced iPhone 12 Pro and iPhone 12 Pro Max, introducing a powerful 5G experience and advanced technologies that push the boundaries of innovation for users who want to get the most out of iPhone. iPhone 12 Pro models feature new borderless Super Retina XDR displays, the largest ever on an iPhone, protected by the new Ceramic Shield front cover that offers the biggest leap in durability ever on an iPhone see was. The Apple-designed A14 Bionic chip, the fastest chip in a smartphone, supports impressive computational photography features including new Apple ProRAW for more creative control over photos, and enables the first extreme Dolby Vision video experience at up to 60 fps. Redesigned professional camera systems include a generous ultra-wide camera, a telephoto camera with an even longer focal length in the iPhone 12 Pro Max, and new wide-angle cameras for capturing beautiful professional-quality images and videos in bright, overcast environments.iPhone 12 Pro models also feature a new LiDAR scanner for immersive augmented reality (AR) experiences and MagSafe, which offers high-performance wireless charging and a new ecosystem of accessories that easily connect to iPhone . iPhone 12 Pro and iPhone 12 Pro Max will be available in four stainless steel finishes including Graphite, Silver, Gold and Pacific Blue. iPhone 12 Pro pre-orders begin Friday, October 16th and will be available Friday, October 23rd. Available for pre-order Friday 6th November and in stores starting Friday 13th November. from your iPhone,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.“Each generation of iPhone has changed what we expect from a smartphone, and now the iPhone 12 Pro offers a new generation of performance with 5G. Our tight integration of hardware and software enables incredible computational photography capabilities like extending night mode to more cameras and introducing support for HDR video with Dolby Vision. A state-of-the-art LiDAR scanner means users can experience AR like never before, and it also brings camera benefits with faster low-light autofocus and the introduction of Night Portrait mode. These experiences and more make this the best line of iPhones ever.iPhone 12 Pro and iPhone 12 Pro Max have a gold stainless steel finish. The 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max feature the largest Super Retina XDR displays ever seen on an iPhone. A superior 5G experienceiPhone 12 Pro and iPhone 12 Pro Max deliver an advanced 5G experience on a global scale, designed with a seamless integration of best-in-class hardware and software. 5G on iPhone delivers improved speeds for faster downloads and uploads, higher quality video streaming, more responsive gaming, real-time interactivity in apps, FaceTime in HD, and more. Customers will also enjoy a fast and secure connection, reducing the need to connect to public Wi-Fi hotspots. With the most 5G bands on any smartphone, iPhone 12 Pro models offer the widest 5G coverage worldwide.1 US models. densely populated areas.iPhone 12 Pro models also feature Smart Data mode, which extends battery life by intelligently assessing 5G needs and balancing data usage, speed and performance in real-time.

5G on iPhone 12 Pro models enables faster download speeds, more responsive gaming experiences, HD FaceTime and more.

A14 Bionic: powerful and efficient

Generations ahead of the competition, the A14 Bionic is the first chip in the smartphone industry to be based on a 5-nanometer process. Faster and more efficient than ever, the A14 Bionic features the fastest CPU and GPU by up to 50 percent compared to competing smartphone chips, enabling console-quality gaming experiences, powerful compute photography and more, while delivering excellent battery life. Pushing the boundaries of machine learning (ML), the A14 Bionic features a 16-core Neural Engine for an 80 percent performance boost: capable of 11 trillion operations per second, enabling enhanced performance in even the most intensive machine learning models.

A14 Bionic is faster and more efficient than ever, enabling powerful computational photography and faster on-device photo and video editing.

New design and innovative display technology.

Designed with premium materials, the iPhone 12 Pro models feature a sophisticated new flat-edge design with a beautiful surgical-grade stainless steel strap paired with a precision-milled frosted glass back and the incredibly durable Ceramic Shield. Stronger than any smartphone glass, the Ceramic Shield front cover goes beyond glass and is infused with nano-ceramic crystals to dramatically improve resilience and increase drop performance by 4x. The 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max3 feature impressively larger edge-to-edge displays with reduced bezels in familiar sizes, and feature a Super Retina XDR display with color management system for industry-leading color accuracy.And iPhone 12 Pro Max offers the largest screen ever on an iPhone and the highest resolution at nearly 3.5 million pixels for an exceptional, lifelike viewing experience. These OLED displays bring HDR video content to life and reach a peak brightness of 1200 nits. iPhone 12 Pro models have an industry-leading IP68 rating, which withstands immersion in up to 6 meters of water for up to 30 minutes, and are protected against everyday splashes, including coffee and sodas.

iPhone 12 Pro and iPhone 12 Pro Max feature a new stainless steel design with raised, flat edges and a Ceramic Shield front cover for improved durability.

Pro Camera System

The world’s best professional camera is an even more versatile tool for all photo and video enthusiasts with state-of-the-art camera hardware powered by A14 Bionic. Together with the new image signal processor (ISP), A14 Bionic ensures higher image quality and enables powerful computed photography functions that are not possible with conventional cameras. iPhone 12 Pro models also feature new Apple ProRAW, launching later this year5, which combines Apple’s multi-frame image processing and computational photography with the versatility of a RAW format. Users can experience full creative control over color, detail and dynamic range natively on iPhone or with other professional photo editing apps.

The professional camera system of the iPhone 12 Pro models includes new wide-angle cameras for even better performance in low light conditions, a generous ultra-wide-angle camera and a telephoto camera for capturing stunning images and videos.

iPhone 12 Pro features the new wide-angle camera with seven-element lens and ƒ/1.6 aperture, the fastest ever in an iPhone, to improve photo and video performance in low light by 27%; the ultra-wide camera with a 120-degree field of view, perfect for capturing more scenes in tight spots or epic landscapes; and a telephoto camera with a 52mm focal length, which is excellent for framing portraits and increases the optical zoom range to 4x. The iPhone 12 Pro Max takes the professional camera experience even further. .7μm pixels for a huge 87% improvement in low light conditions. It also includes the expansive ultra-wide camera and a telephoto camera with a 65mm focal length for more flexibility in close-ups and tighter cropping. Combined, this system offers optics with a 5x zoom range.

Night mode improvements, now extended to the TrueDepth and Ultra-Wide cameras, allow for an even brighter image. And Night Lapse mode offers longer exposure times for sharper videos, better light trails, and more even exposure in low light when used with a tripod. Deep Fusion is now available better and faster for all cameras, and with the new Smart HDR 3, users can expect more realistic images even in complex scenes. iPhone 12 Pro models offer the highest video quality in a smartphone and are the first cameras and only devices in the world to offer an end-to-end experience for HDR video with Dolby Vision, up to 60 fps and even better video stabilization productions Cinema-quality Dolby Vision grading is rendered live and maintained during editing, whether in the Photos app or iMovie, and is coming to Final Cut Pro X later this year.Dolby Vision leverages the Super Retina XDR display for stunning contrast during video recording and playback, and users can share their videos with external devices with support for AirPlay up to 4K Dolby Vision.

iPhone 12 Pro models the first camera and only device in the world to enable an end-to-end experience for HDR video with Dolby Vision. Film captured in HDR video with Dolby Vision on iPhone 12 Pro by cinematographer Emmanuel “Chivo” Lubezki.

AR and Innovative Camera Experiences

An all-new LiDAR scanner is coming to the Pro line, offering the ability to measure light distance and use a scene’s pixel depth information. This technology provides faster and more realistic AR experiences and improves autofocus by 6x in low-light scenes. for more precision and shorter recording times for photos and videos. This advanced hardware, combined with the power of the A14 Bionic’s Neural Engine, also unlocks night mode portraits, producing beautiful low-light bokeh.

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A brand new LiDAR scanner on iPhone 12 Pro and iPhone 12 Pro Max enables night mode portraits and even more realistic AR experiences.

New Accessories with MagSafe

MagSafe improves wireless charging for a better, more efficient experience and introduces an ecosystem of easy-to-connect accessories that perfectly complement the iPhone 12 Pro models.7 MagSafe offers a unique experience for the iPhone with a multitude of magnets all around the wireless charging connection. Charging coil optimized for alignment and efficiency that connects perfectly to iPhone every time. MagSafe chargers efficiently deliver up to 15W of power while still fitting into existing Qi-enabled devices. Charging solutions include the MagSafe Charger and MagSafe Duo Charger for use with iPhone and Apple Watch, as well as new silicone, leather and clear cases that simply snap onto the back of the iPhone, and a leather case.Customers can also expect innovative MagSafe accessories from other manufacturers. MagSafe charging on iPhone 12 Pro. MagSafe accessory on iPhone 12 Pro.

Innovative new MagSafe system enables seamless high-power wireless charging and easy-to-connect accessories.

Features iOS 14

iOS 14 offers a refreshed iPhone experience with new ways to customize the home screen. Beautifully redesigned widgets present up-to-date information at a glance and can be pinned in different sizes to any homepage. The App Library is a new pane that automatically organizes all of a user’s apps into a simple, easy-to-navigate view. iOS 14 also brings new ways to discover and use apps with App Clips, powerful updates to stay connected in Messages, greener ways to explore cities with Maps, and improved privacy features for more transparency and control.

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iOS 14 reinvents the user experience on iPhone with customizable home screen widgets, App Clips coming later this year, and new updates for Maps and Messages.

iPhone 12 Pro Committed to the Environment

Today, Apple is carbon neutral for global corporate operations and, by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral. iPhone 12 Pro models were designed with the environment in mind. For the first time, iPhone 12 Pro models will utilize 100 percent recycled rare earth elements in all magnets, including the new camera, Taptic Engine, and MagSafe, as well as Apple’s MagSafe accessories. Apple is also removing the power adapter and EarPods from iPhone packaging, further reducing carbon emissions and avoiding the mining and use of precious materials, which enables smaller and lighter packaging, and allows for 70 percent more boxes to be shipped on a pallet. Taken altogether, these changes will cut over 2 million metric tons of carbon emissions annually, equivalent to removing nearly 450,000 cars from the road per year.

Price and Availability.

iPhone 12 Pro and iPhone 12 Pro Max will be available in 128GB, 256GB, and 512GB models in Graphite, Silver, Gold, and Pacific Blue, starting at $999 and $1,099, respectively. Customers can also get the iPhone 12 Pro for $29.12 per year. per month or $699 trade-in and iPhone 12 Pro Max for $30.37 per month or $729 trade-in from apple.com, in the Apple Store app and in Apple Stores.9 iPhone 12 Pro and iPhone 12 Pro Max are also available through Apple Authorized Resellers and select carriers (prices may vary). Customers in Australia, China, Germany, Japan, UK, US and more than 30 other countries and regions will be able to pre-order iPhone 12 Pro starting at 5:00 p.m. PT. PDT on Friday, October 16, with availability beginning Friday, October 23 and iPhone 12 Pro Max pre-order begins at 5 p.m. PT. PST on Friday 6th November with availability beginning Friday 13th November. iPhone 12 Pro will be available in India, South Korea and more than a dozen other countries starting Friday, October 30.The MagSafe Charger, MagSafe Leather Wallet, and iPhone 12 Pro Silicone and Clear Cases will be available Friday, October 16th. The leather case for the iPhone 12 Pro will be available from Friday November 6th. will be available at a later date. Through Apple’s iPhone Upgrade Program, US customers can get iPhone 12 Pro and iPhone 12 Pro Max with AppleCare+ coverage, choose their carrier (no multi-service plan required, years), and have the option to upgrade each year upgrade a new iPhone. The iPhone Upgrade Program is available for Apple’s iPhone 12 Pro and iPhone 12 Pro Max.com and Apple Stores in the US with monthly payments starting at $49.91. Customers in the US are ready to reserve the iPhone 12 Pro until 9 p.m. PDT on Thursday, October 15. Starting Monday, November 2, customers can prepare to reserve the iPhone 12 Pro Max until 9 p.m. w.PST for Thursday 5th November. For a limited time, eligible customers who buy a new iPhone, iPad, iPod touch, Apple TV or Mac can get one year of Apple TV+ and three months of Apple Arcade free. .10Apple One is the easiest way to get many Apple subscription services at one low price, allowing customers to choose the plan that’s right for them or their whole family. Customers will be able to subscribe to Apple One starting this fall.Customers will find the same great shopping and support services at apple.com and Apple Stores. Customers can get purchasing help from Apple specialists, choose monthly financing options, trade in eligible devices, and enjoy support services and no-contact delivery or pickup options at the Apple Store. Customers are encouraged to visit apple.com/retail for more information on the latest health and safety measures and services available at their local store.US customers receive 3% cashback daily when they shop directly from Apple with their Apple Card. And if they choose monthly Apple Card installments, they can pay in installments without interest.11 Customers can extend their limited warranty with AppleCare+ and get accidental damage protection or AppleCare+ for loss and theft and get priority access to technical support every week, 24 hours a day, 7 days a week. Every customer who buys an Apple iPhone can enjoy a free in-person online session with an Apple specialist to help them explore and discover. the amazing things you can do with your new iPhone…


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